If the latest trends on Pornhub are to be believed, the older we get, the less porn we watch. The older we get , the more our fantasies resemble our libido: at half-mast. But if that’s understandable,aren‘t you curious to know what they’re looking at when they watch porn?
The golden years are full of preconceptions, fears and prejudices. But the more wrinkles you get, the better sex is for your cardio, among other things. So even if mature people make love differently from younger ones, their sexuality is still active and the cravings are there. And when the comforter’s in trouble, it’s always possible to take refuge behind a screen for a moment of relaxation. And don’t think that women are left out. Porn, sex toys and fantasies are all part of the game.
Indeed, with the evolution of our society, sex has become democratized and many people have finally gained access to pleasure, by whatever means they please. We’re not going to spit on it. Yes, we are. No, we’re not. Anyway, you know what I mean.
Whichage groupsare the most active?
When it comes to visitor demographics, the average age of Pornhub users is 37, a consistent trend observed over the past two years. Our experts then broke down the generations into segments to obtain more detailed information.
The vast majority of viewers are in the 18-34 age bracket, representing over half of all visitors. The 18-24 age group accounts for 27% of all traffic, while the 25-34 age group represents 26% of the total. The 25-34 age group is particularly strong in the Philippines, Germany and Egypt.
After this period, the proportion gradually decreases. The 35-44 age group accounts for 19% of overall traffic, while the 45-54 age group accounts for 13%. Beyond that, the figures drop to single digits, with 8% for the 55 to 64 age group and only 7% for those aged 65 and over. In other words, the desert…
As for the 20 most represented countries, the 18-24 age group is most predominant in the Philippines, Mexico, Germany, Brazil and Egypt, where it accounts for a significant share, reaching 41% of all traffic. On the other hand, it is less frequent in Japan, Spain and Sweden. Could it be that there are a few frustrated people in hot countries? Is the sun titillating the libido?
What are thedifferentgenerations looking for?
So, which categories generate the most interest among different generations? In terms of the percentage difference in popularity compared to all other age groups, Generation Z stands out for its particular interest in Cosplay, with an increase of +146%, closely followed by Hentai at +94%, Interactive at +90% and Smoking at +88%. Generation Y, meanwhile, shows greater interest in Muscular Men at +69%, Tattooed Women at +43%, Cosplay at +38% and Role Playing at +25%.
Generation X, meanwhile, shows increased interest in Scissoring at +29%, Vintage at +28%, Transgender at +24%, and Fingering at +22%. As for Boomers, they show greater interest in Smoking at +68%, Transgender People at +58%, Wanking at +56%, and Mature Videos at +54%.
There is a certain convergence of interest between Gen Z and Gen Y for the Cosplay, Interactive and FFM categories. The only category to generate interest among Gen Y, Gen X and Boomers alike is Transgender.
What about women?
Men VS Women
Analyzing the categories in relation to male and female interest, it’s interesting to note that some preferences overlap. Men showed strong interest in the Japanese category, which remained in the lead, while the Mature category saw an increase of +1, and the Anal category gained +3 places in popularity. The MILF category remained in 4th place, Ebony fell back -3 places, and the Transgender category rose +2 this year.
For women, their favorite category was Lesbian, followed by Japanese, then Ménage à Trois. Surprisingly, the 7 categories favored by women remained unchanged from the previous year. After Ménage à Trois, we find Ebony, Mature, Anal and MILF. However, a few changes were observed thereafter. Hentai moved up +6 places and Big Tits moved up +5 places. Popular with Women, on the other hand, fell by -3 places.
In terms of overlap between male and female preferences, common categories in their top 5 include Japonaise and Ebony.
When it comes to categories favored more by women than men, Scissoring recorded an increase of +196%, Transgender +175%, and Pussy Licking +105%. Other areas of increased interest among women include Solo Male (+85%), Romantic (+59%), Bisexual Male (+47%) and Rough Sex (+39%).
Femalevisitor participation
This year, one country particularly stood out for the participation of female visitors: the Philippines, where they accounted for 58% of spectators, an increase of +5% on the previous year, while men accounted for 42%. Colombia showed a balanced distribution, with 50% women and 50% men (an increase in men of +1% since 2022). In the other countries, the proportion of men was higher. Argentina, meanwhile, maintained a strong female audience, with 47% women, the same percentage as in 2022.
By contrast, the countries with the lowest proportion of female visitors were Egypt and Germany, with only 26% women and 74% men. Female visitors accounted for 28% of views in the Netherlands, and 29% in Canada, Sweden, the USA, the UK, Italy and Spain.
Overall, there was a proportional growth of +1% in the participation of female visitors during 2023, bringing the total percentage of female visitors worldwide to 36%.
Since Google Analytics began collecting demographic data in 2015, we’ve seen a steady increase in the proportion of female visitors over time. In 2015, they represented 24% of all viewers. Each year, this proportion has increased to reach 36% in 2023, an increase of +12% in 8 years.
READ ALSO >>> How do mature women make love?
Last word
The rise of the female audience in the porn industry is a notable trend, with continuous growth over the years, while it remains very low among mature audiences. This development raises questions about the motivations and interests of women who consume adult content, as well as the societal and cultural implications of this evolution. A more in-depth analysis of content preferences by generation and age group could help shed further light on these ever-changing trends. Perhaps next time?
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