REDMAGIC is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. REDMAGIC focuses on developing gaming-oriented smartphones. The brand competes with other gaming phone brands, such as Asus's ROG Phone and Xiaomi's Black Shark.

REDMAGIC
Company typeSubsidiary
IndustryConsumer electronics
Founded2018
FounderNubia Technology
Area served
Worldwide
ProductsGaming smartphones, gaming accessories
ParentNubia Technology
Websiteredmagic.gg

History

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Founding and early years (2018–2019)

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REDMAGIC was established in April 2018 by Nubia Technology to target the gaming smartphone market.[1] Its first device, the REDMAGIC Phone, had a design with RGB lighting and an ergonomic build.

The REDMAGIC Mars was released in early 2019, introducing shoulder triggers and liquid cooling technology.[2] The device received the Best of CES 2019 awards from tech media such as Android Authority, Android Headlines[3] and PCMag[4]

Expansion and innovation (2020–2023)

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The REDMAGIC 5G in 2020 was one of the first smartphones in the world to have a 144Hz refresh rate display, an internal cooling fan and 5G connectivity.[5]

The subsequent REDMAGIC 6 series, launched in 2021, is the first smartphone to include a display with a 165Hz refresh rate, as well as an improved cooling fan (up to 18,500 Tr/min instead of 16,000).[6]

By 2023, the REDMAGIC 8 Pro featured Qualcomm's Snapdragon 8 Gen 2 chipset and a 6000mAh battery, highlighting the company's commitment to high performance and extended gaming sessions.[7]

Towards the end of 2023, REDMAGIC unveiled the REDMAGIC 9 Pro, featuring Qualcomm's Snapdragon 8 Gen 3 chipset, a 6,500 mAh battery and the ICE 13 cooling system capable of lowering down the device temperature by up to 18°C.[8]

Latest developments (2024)

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In November 2024, REDMAGIC launched the REDMAGIC 10 Pro, a device powered by the Snapdragon 8 Elite processor. It has a 144Hz AMOLED display, customizable shoulder triggers, and an advanced cooling system, ICE-X.[9]

Glasses-free 3D

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In 2024 they lauched the RedMagic Tablet 3D Explorer Edition geared more for entertainment with an Autostereoscopic display, dual 3D cameras and eye-tracking.[10]

Product lineup

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REDMAGIC smartphones are designed with gaming features, including shoulder triggers, cooling systems, and high-refresh-rate displays.

Flagship smartphones

  • REDMAGIC (2018): The brand's debut device, featuring RGB lighting and a cooling system.
  • REDMAGIC Mars (2019): The device features gaming shoulder triggers.[11]
  • REDMAGIC 3 Series (2019): The device introduced an active cooling fan and liquid cooling technology with a 90Hz refresh rate.[12]
  • REDMAGIC 5G (2020): the device features a 144Hz refresh rate display.[13]
  • REDMAGIC 6 Series (2021): The device featured a 165Hz refresh rate display.[14]
  • REDMAGIC 7 Series: This devices includes a display with under display technology. [15]
  • REDMAGIC 8 Pro (2023): It is equipped with Snapdragon 8 Gen 2 and a 6000mAh battery.[16]
  • REDMAGIC 10 Pro (2024): The latest flagship with Snapdragon 8 Elite, 144Hz AMOLED display, and a 7050 mAh battery.

Gaming Laptops & Tablets

  • In August 2024, REDMAGIC introduced its new gaming laptop, the REDMAGIC Titan 16 Pro.[17]
  • In October 2024, the company launched a new gaming tablet, the Nova Tablet. Powered by Qualcomm Snapdragon 8 Gen 3 chipset, the Nova Tablet boasts a 10.9-inch 144Hz IPS LCD display and a 10,100 mAh battery. [18]

Accessories

REDMAGIC offers a range of gaming accessories, including:

  • Cooling fans
  • Gaming docks
  • Gaming earbuds

Market and reception

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REDMAGIC's products have been noted for their competitive pricing and gaming-focused innovations. However, reviews often note trade-offs in non-gaming features, such as camera performance and software updates, compared to mainstream flagship smartphones.[19]

The REDMAGIC 10 Pro, in particular, has drawn attention for offering flagship-level gaming performance at a lower price than competitors like the ASUS ROG Phone 9 and Black Shark 6.[20]

See also

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References

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  1. ^ Valiyathara, Anvinraj (11 April 2018). "Nubia's Red Magic Gaming Brand Officially Launched; First Gaming Phone Pegged to Debut This Month". Gizmochina. Retrieved 29 January 2025.
  2. ^ "Red Magic Mars: Gaming features explained". Android Authority. 15 February 2019. Retrieved 3 December 2024.
  3. ^ Lucic, Kristijan (14 January 2019). "Best Of CES 2019: Nubia Red Magic Mars". Android Headlines. Retrieved 29 January 2025.
  4. ^ "The Best of CES 2019". PCMAG. 10 January 2019. Retrieved 29 January 2025.
  5. ^ Samuel Horti (18 June 2020). "Nubia Red Magic 5G review". TechRadar. Retrieved 29 January 2025.
  6. ^ Tom Bedford (9 April 2021). "Nubia Red Magic 6 review". TechRadar. Retrieved 29 January 2025.
  7. ^ "ZTE nubia Red Magic 8 Pro - Full phone specifications". www.gsmarena.com. Retrieved 29 January 2025.
  8. ^ "Redmagic 9 Pro launches internationally, bringing Snapdragon 8 Gen 3 to mobile gamers". www.hardwarezone.com.sg. Retrieved 29 January 2025.
  9. ^ Lucic, Kristijan (13 November 2024). "RedMagic 10 Pro series is here: Snapdragon 8 Elite, 144Hz display, 7,050mAh battery". Android Headlines. Retrieved 29 January 2025.
  10. ^ Shanto, Abid Ahsan (5 September 2024). "RedMagic Tablet 3D Explorer Edition features glasses-free 3D display". Notebookcheck. Retrieved 14 February 2025.
  11. ^ Android Authority (15 February 2019). Red Magic Mars Review - More Power for Your Buck Than the Pocophone?. Retrieved 29 January 2025 – via YouTube.
  12. ^ Frumusanu, Andrei. "The Nubia Red Magic 3 Review: A 90Hz Gaming Phone With Active Cooling". www.anandtech.com. Retrieved 29 January 2025.
  13. ^ "Nubia RedMagic 5G review: world's first 144 Hz smartphone display". nextpit. 23 April 2020. Retrieved 29 January 2025.
  14. ^ updated, Derrek Lee last (4 March 2021). "The Nubia RedMagic 6 Series touts a stellar 165Hz display and 120W charging". Android Central. Retrieved 29 January 2025.
  15. ^ "REDMAGIC 7 launched globally: This gaming phone has all the cooling solutions". Android Authority. 22 February 2022. Retrieved 29 January 2025.
  16. ^ Mehrotra, Pranob (16 January 2023). "The Red Magic 8 Pro is a $650 gaming smartphone with the Snapdragon 8 Gen 2". XDA. Retrieved 29 January 2025.
  17. ^ Vlad. "Red Magic Titan 16 Pro laptop launches internationally". GSMArena.com. Retrieved 29 January 2025.
  18. ^ Jon Mundy (31 October 2024). "Nubia Red Magic Nova Tablet review: a rapid but somewhat unrefined gaming tablet". TechRadar. Retrieved 29 January 2025.
  19. ^ Richard Priday (16 January 2023). "RedMagic 8 Pro review: The first great gaming phone of 2023". Tom's Guide. Retrieved 29 January 2025.
  20. ^ Hill, Simon (16 January 2025). "Nubia's Redmagic 10 Pro Offers a Great Screen but Little Else". WIRED. Retrieved 30 January 2025.
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